Professional logo design in Kenya
A logo is the center piece of a company’s brand image and can tell you a lot about a company. Your logo is the graphic design — in type or symbol form — that conveys your brand name and character in your marketplace. The effectiveness of a logo can help to sell whatever product or service that is offering. The logo can help the consumer to make safe assumptions on how much their image or customer opinion means to them.
The best logos are unique, simple, and strong representations of the companies they identify. To those seeing your signage, letterhead, packaging, ads, brochures, and any other communication that carries a visual representation of your brand, your logo is the face of your organization.
In this article you will find some valuable advice that will help you to design an attractive and memorable logo that will be valuable to your organization:
Keep your logo simple.
Simple logo designs work best for a number of reasons:
They actually stand out in the sea of visual complexity and chaos that exists in today’s busy and saturated marketplace.
They enjoy longer lives than trendy, complicated logos that go out of style and require redesign to keep them in step with market tastes.
They contribute more significantly to a brand’s awareness and recognition than logos that need to be updated every few years.
Look at the long-standing logos of well-known and leading brands, such as Nike, Microsoft, and the Red Cross; they display an amazing amount of visual restraint.
Design a logo that can be presented consistently across all communication channels. You want your logo to work well on your business. A logo that suits well on your; vehicle signage, your website, your TV ads, and even your company uniforms or other apparel.
Don’t do it yourself unless you’re a design professional or you want your logo to look like it represents a hands-on business that, in fact, created its own logo.
If you’re not sure whether a do-it-yourself logo will present your company adequately, review your business vision if your vision is to provide the lowest-cost, quickest, bare-bones solution in a low-competition market area, a self created logo may work just fine. However, if your highest aspirations for your business involve a long life and a broadly recognized reputation for top quality in a competitive field, investing in a professionally designed logo is a moderate down payment on your success.
Choose a type style that matches the character of your brand. If your brand character is buttoned-down and professional, choose a type style that looks professional and even formal. If your brand character is casual, choose a type style that looks casual, too.
As you choose colors for your brand identity, consider the following:
Establish a color scheme that differs from the scheme used by your major competitors. People relate to color so strongly that you’ll cause confusion by trying to adopt the same or similar colors that are already associated with another key player in your market arena.
Choose a color scheme that reflects your brand character. If your market is comprised of young children, logo colors that resemble decorations on a birthday cake may be ideal. But the same colors would hardly work for the logo of a respected plastic surgeon or a leading corporate law firm.
Most consumers perceive neutral tones such as grey, taupe, navy, dark green, or burgundy as subdued, mature, and professional. Pastels convey calmness. Blues and greens are cool. Red, orange, and yellow are warm and energetic.
Choose colors that match your brand and the expectations customers have when selecting your offering. For example, if your brand and your customers’ expectations are professional, choose colors that are subdued and cool. If you offer and your customers seek lively entertainment, choose colors that are energetic.
Consider how your colors will be interpreted in other cultures or countries if your brand will be marketed outside your immediate market area.
If your logo will appear on apparel or logo-emblazoned specialty items, consider how the colors will look on uniforms, golf shirts, ball caps, coffee mugs, or the dozens of other places it may end up. If the colors can’t be reproduced consistently, alter your color scheme accordingly.
Alternatively, decide on an acceptable range of colors in which the logo can be presented without breaking your logo management rules
The fewer colors you employ, the easier your logo will be to manage. Logos with full-color illustrations or photos require full-color printing — an expensive and time-consuming process that you should adopt only after serious consideration. Plus, the Internet further restricts color options because the Web’s color palette is limited.
No matter what color scheme you adopt, be sure your logo works beautifully in plain old black and white. After all, that’s how it will look on your business checks, in photocopies, in many small-format ads, and in numerous low-cost communications that will carry your brand identity far and wide.
For more information on logo design contact Usasi media Ltd